(Nerd) Lunch Special: Red Rock Cola

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(Nerd) Lunch Special: Red Rock Cola

rr_cola_smallListeners of our podcast will know that back in episode 19 we talked about soda/pop with Shawn Robare from Branded in the 80s. After taping the show, Shawn sent each of us a care package of several sodas including a bottle of the Red Rock Cola he mentioned in the episode.


Given Shawn’s praise, I went for the bottle of Red Rock immediately and I was not disappointed. It really does bridge the gap between Coke and Pepsi. Some of the bite and more complex notes are in there, but it tastes sweeter and smoother than Coca-Cola. Right down to the retro labeling and glass bottle, it’s a great combination.


I could easily see Red Rock making it into my rotation of favorites alongside Mountain Dew, Dr. Pepper, and stalwart old Coke… if I could find it. Sources have told this reporter that the formulation rights for Red Rock are held by a food technology company in Indianapolis with manufacturing done a by a few distributors around the country. I have yet to find a source for Red Rock in my part of Chicagoland, but the hunt will continue. If nothing else, I’ll have to plan a side excursion to Homer Soda Company during my next visit back to Central Illinois and load up the trunk of my car.

By | 2017-03-17T01:47:53+00:00 May 27th, 2012|Categories: Article|Tags: , |4 Comments

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Nerd Lunch co-founder and podcast co-host


  1. Paxton February 25, 2017 at 8:21 pm - Reply

    Yeah, I'm still trying to find a steady source of the stuff myself. I thought I may be able to score some at either World Market or Fresh Market. Came up donuts in both places.

  2. Jeeg February 25, 2017 at 8:21 pm - Reply

    And now that I know there's specialty store of sodas just 15 minutes from where CT, PLee, and I all used to live, I just have to make a pilgrimage to Homer Soda Company.

  3. Jeeg February 25, 2017 at 8:21 pm - Reply

    Hey Jack, good to hear from you.

    There are several places on the Internet that specialize in regional and imported beverages like Red Rock. Though you can't get this kind of stuff from Amazon or Costco, only from specialty retailers that know they can squeeze some nickels from crazy nerds like me. But as the intro to the site and podcast say, "money is limited", so even though I will pay a premium I still need to find a somewhat convenient source that doesn't involve paying $4 per bottle to have it shipped in.

  4. Jack February 25, 2017 at 8:21 pm - Reply

    Happy Memorial Day, fellas. I just wanted to swing by and let you know I'm still functional. You have, by chance, posted a lot of material that I'm not real knowledgeable about, and rather than look like a fool in public, I've been a lurker. But maybe I can offer something here.

    Y'all know I'm 63. Back in my youth, before everything was a mouse click away, if you had your eye on a particular book, music album, wargame, or soda (Vernor's was the one I had to work for), you had to actually get off of your ass and go look for it. If often became a scavenger hunt whose complexity could rival an expedition up the Amazon (pun intended). What stands out to me in memory, though, isn't the search through the phone book (the only resource out there), calling fifty places, then slogging all over the county to visit ten of them because the first nine who said they had it really didn't ("But we can order it for you!"). No, it was that feeling of accomplishment when you finally wrapped your hands around that prized package of whatever; I miss that.

    Case in point: There is a Polish couple living in Brazil who have produced an album of basically bossa nova music. I've heard two cuts on my local jazz station, and take it from me, they have raised the art form to a new level. Their album is exceedingly rare, but Amazon can get it. Mind you, the cost is around $150.00 for one CD, but assuming I consider it to be worth the price, I can put in a credit card number, make a couple of mouse clicks, and five days later, it's in my mailbox. Part of the experience has died. Maybe it's the satisfaction, the loss of that feeling of accomplishment, and if I'm going to pay $150.00 for a CD, I want the WHOLE experience!

    Point is, if this cola is as good as you say it is, you have a golden opportunity to mount a trans-state expedition to not just buy, but ferret out and acquire something of value to you, like Indiana Jones. I think you should do it, at least once, just to feel the buzz; you won't regret it!

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