CT: Hey Marvel, do you have a minute?
Marvel: Yeah, sure. What’s up, CT?
CT: I just wanted to give you some feedback. Are you in the middle of anything right now?
Marvel: Uh…well, I’m putting the finishing touches on the new Spider-Man movie, working some stuff with the third Thor movie coming out later this year. Oh, and also have a lot going on with our movies for 2018. I’m on track. Plus I just had that really successful second Guardians of the Galaxy movie. But, yeah, I can stop for sec.
CT: Okay, great, it’ll just take a second. You’re doing some really great stuff and I want to make sure you know that. I’ve been really happy with how all of your projects have turned out. I know some others are starting to get a little more critical of you, but I want you to know that I still think what you’re doing is great.
Marvel: That’s great to hear. Really appreciate that. Now I really need to get back to—
CT: No, hold on. There is one thing we need to talk about.
Marvel: Sure. What’s that?
CT: Your movie posters. I’m really disappointed with what you’re doing with your posters.
Marvel: What?! Did you see my new Spider-Man: Homecoming poster? It has Spider-Man, Iron Man, Tony Stark, Peter Parker, Michael Keaton…
CT: Yeah, yeah, yeah, I saw it. That’s exactly why I’m here talking to you now. It’s just that it’s…not good, it’s way beneath your capabilities. I know you’re hitting it out of the park with these movies, but don’t forget that you transformed storytelling in the 2-D space. Your roots are legends like Jack Kirby, Steve Ditko, Wally Wood, John Buscema, John Romita, and I could go on.
CT: Look, I get that it’s not exactly the same. But that said, there have been some really good posters. Take a look at some of the posters for the first three Spider-Man films. Yes, even the third one. There’s some great stuff there. Take a look at the recent DC films–
CT: Don’t laugh. I know they’ve had a rough time, but the posters have been pretty solid. And don’t forget that while they’re the competition, they are the “distinguished competition.”
Marvel: You’re right. Sorry for laughing. Those Wonder Woman posters have been really, really good.
CT: Yeah. And look, this is a little bit on me for not saying something sooner. To be honest, I should have talked to you about this back in 2012 because your Avengers posters really stunk. And I was all set to buy one before it came out. Then I saw it and passed.
Marvel: So you didn’t like Avengers and Spider-Man: Homecoming. But all the others were good, right?
CT: I don’t want to say you’ve been completely imperfect. You’ve had some good stuff. Your black and white GotGvol2 teaser poster was great. Some of your individual characters posters have been okay. But over all, you’ve typically gone back to the “disembodied head storms” as my friend Pax calls them. Going all the way back to Iron Man.
Marvel: Yeah, I suppose you’re right.
CT: Go back to your roots. Make these like giant covers for the movies we want to see. Call on the greats. Make these the “Marvel Way.”
Marvel: Thanks, CT.
CT: You got it. Keep up the good work and Make Mine Marvel.